Join the Anders Team!

Business Development 

LOCATION - Remote (UK/EU)


About Anders

We partner with our customers to develop innovative and intelligent displays and embedded systems for the next generation of user interfaces and devices.

Driven by technology and a passion for exceptional user experiences, we collaborate closely to create integrated systems that transform concepts into reality. Our approach enhances each product journey, empowering customers to stand out in their markets and captivate their end-users.


About the role

The role:

In this role, you’ll be instrumental in driving business growth by identifying and securing new customer opportunities in the embedded systems and electronics sectors. As a self-motivated professional passionate about technical sales, you’ll leverage your expertise to build relationships, drive growth, and achieve ambitious sales targets on a global scale.

Key Responsibilities:

  • Identify New Opportunities: Identify and pursue potential new customers and new business opportunities through diverse channels.
  • Lead Generation: Develop strategies to generate leads and convert prospects into long-term customers, building a robust sales pipeline.
  • Outreach and Engagement: Engage new clients through targeted online outreach, calls, emails, and in-person presentations, introducing them to our portfolio.
  • Sales Pipeline Management: Maintain a healthy pipeline of new prospects, ensuring consistent follow-up from initial contact through contract negotiations to final closure.
  • Customer Needs Analysis: Understand customer-specific needs, advising on system design, integration, and overall project feasibility to offer tailored solutions.
    • Conduct site visits and assessments to accurately capture requirements
    • Lead negotiations with clients and stakeholders to secure profitable contracts.
  • Cross functional collaboration: Partner with Marketing, Engineering, and Product teams to refine acquisition strategies and align proposals with customer needs and company goals.
  • Achieve Sales Targets: Track, report and optimise performance against new customer acquisition targets and sales goals.
  • Market Intelligence: Monitor closely market trends, competitors, and industry developments to leverage new market opportunities.

About You:

  • Experience: Proven track record in B2B business development, sales, or customer acquisition within the embedded systems, electronics, or technology sectors.
  • Technical Knowledge: Strong understanding of embedded systems, including hardware and software solutions, with the ability to convey technical details to clients effectively.
  • Communication & Negotiation Skills: Excellent interpersonal and presentation skills, capable of engaging with C-level executives and technical teams.
  • Strategic and Analytical Thinking: Demonstrated problem-solving skills and attention to detail, with a focus on identifying and capitalising on new opportunities.
  • Results-Driven: A proactive mindset focused on meeting and exceeding targets.
  • Project Management: Ability to manage multiple projects simultaneously, prioritise tasks effectively, and maintain a consistent follow-up routine.
  • Digital Proficiency: Comfortable with digital tools for lead management and tracking.
  • Customer-Centric: A passion for understanding and meeting customer needs through exceptional service delivery.
  • Adaptability: Thrives in a fast-paced, evolving environment, open to feedback and continuous improvement.
  • Travel: Willingness to travel for client meetings, presentations, and industry events as required.

What we Offer:

  • Cutting-Edge Industry Exposure: Opportunity to work with advanced technologies in a rapidly growing industries.
  • Professional Growth: An environment that encourages both personal and professional development.
  • Collaborative Culture: A supportive, cross-functional team dedicated to helping you succeed.
  • Training & Development: Continuous learning opportunities to sharpen your skills and advance your career.
  • Comprehensive Benefits: Inclusive health insurance, retirement plans and additional perks to support your well-being.


    We are an equal opportunity employer and an open, supportive place to work. All applicants will be considered equally, regardless of race, origin, religion, gender identity, sexual orientation, age or disability status.

Does it sound like you? Get in touch!

Send us your details below and email your application letter and CV to jobs@andersdx.com 


















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