Unlike their counterparts in the world of high-volume consumer goods, most manufacturers of low- to medium-volume industrial products can't always devote significant resources and budget to creating the colour touch-based interfaces needed for 'next-generation' user experiences.
Which is why the concept of ready-to-use hardware and software platforms is so attractive. Especially if they bring bring together small-to-medium sized colour TFTs, pre-integrated with multi touch screen functionality, all required driving electronics, different levels of embedded system capability and various pre-packaged software solutions for GUI design and implementation.
By providing a really fast way to add a colour display, touch interface and other custom functionality to both existing and new devices such embedded displays are ideal for companies that want to deliver optimised solutions while focusing limited resources and budgets on core application development.