Digital Signage isn’t Just for External Marketing

Digital Signage isn’t Just for External Marketing

Posted on: Tuesday, March 20, 2012 by andersDX

Interesting Blog at Digital Signage Today where Don Pierson talks about how digital signage offers a route to keeping employees informed and excited about company developments.

Don cites the three key reasons why deploying an internal DS system makes sense, namely:-

Constant education:
DS is ideal for reaching employees that aren’t often in front of a computer and a solid signage system will also allow the administrator to deliver customised messages to different departments.

Improving culture:
Any organisation trying to reduce turnover is focusing on culture and ways to keep the employees happy. Digital signage systems are great for calling out the achievements of employees, announcing promotions and celebrating milestones

Better communication:
One of the number one complaints from employees is that they don't feel they're in the loop. Keeping internal information transparent tells your employees that they are all equally valuable and all have the right to know how things are moving along.

You can read the full Blog post here: Digital signage isn’t just for external marketing

 

Tags: digital signage

Comments

  • Sam Mathew
    5/4/2012 12:54 PM

    Digital signage has been proved its utility more than just for display advertisement; it is also used in conferences and for passing some valuable information in offices or in schools and colleges. <a href="http://zuniscrollingsigns.com/categories/lcd-signs">LCD signage</a> is the best way to spread a word or information.

  • Roselyne
    6/13/2012 6:42 PM

    I would argue that much of the difference btweeen tangible interfaces and multitouch interfaces is in feedback. Both types of interfaces allow for a very direct style of input. Work on the iphone and also from Andy Willson at Microsoft research has shown that physics can very elegantly provide an intuitive interface that mirrors reality and closely approaches tangible interfaces on plan. They allow for bimanual input and can be used by many users at once.Tangible interfaces can be generic to a great extent, as work from Bryg Ullmer has shown. And although the atoms are not as free as the pixles, generic TUI widgets can be created similarly to the UI toolkits provided by windows or mac OS. With the help of projected graphics even more flexibility is achieved.However the feed back is different Tangible interfaces provide concrete haptic feedback, and this can make a big difference especially for non dominant hand input or cases where the users eyes are looking at a different place.In the end I think that instead of separating table top Tangible UIs and Table Top UIs we should think of it more as a continuum. However when moving beyond the plan and into the 3rd dimension, sandscape, relief, topobo etc these are truly different. Some of these interfaces such as topobo are fully embodied interfaces that break into the real world and come to life. They can have physical affordances that que users and change behavior.I think that Bill Buxton's Tape drawing interface is an especially well designed expert user interface. I don't think that the goal of all interfaces should be to have an interface that anyone can walk up and use. Instead the interface should meet the needs of the stakeholders, and expert interfaces will turn out differently than ones for a museum or living room setting.

  • http://www.lcdtvenclosure.com
    11/7/2012 11:09 AM

    Digital signage is an opportunity to educate people about the product or service and now using interactive screens, lets the user immerse themselves in the content.

    With 3D and gesture recognition, where will digital signage be in 2 to 3 years time?

    Dexter

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